At that time, offset printing became popular for reproducing artwork at a lower cost. Ira Rubel of Barclay’s Printing Press discovered that using a rubber roller on a metal cylinder produced a cleaner and sharper image quality when printing on paper way back in 1901. And the vast change associated with the rapid pace of digital transformation is, of course, continuing to drive immense change. However, the industry has seen more change in the past 20 years than the previous 100 years, put together. The industry is not known for easily or quickly adapting to change. As such, printers must prioritize this goal, assuring buyers that they are not only committed to solving their color challenges, but also to enabling their long-term success through the output of unmatched color. Today’s print buyer has one primary goal - it has to look good. ![]() I n the not-too-distant past, it would have been common to debate about the differences in speed and quality between offset and digital printing. Today on Printing Impressions newsletter.Ways Commercial Printers Can Expand Into Package Printing.
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June 2023
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